Perfect timing is everything. Knowing when to outdoor a new thing to elicit the right response from people takes a lot of analyses. Bad timing has robbed great products of impact. The opposite is also true. An aspect of perfect timing is that element of surprise; where you release the product when people least expect. The lasting effect you seek could be achieved when the product you are shopping is of great quality. In most instances, loyal costumers would still patronize the product due to brand loyalty. However, every service producer seeks to attract new fans beyond their loyal consumers.
Timing has robbed hip hop rapper, M.anifest of valuable moments. In the past, his releases have either been eclipsed by incidents that end up shifting focus away from his intended plans. Think “Fine Fine” or “Feels”; good songs that went under the rapper because of other issues which consumed the attention of music fans.
Last night, the rapper released a surprise single, “No Long Talk”. It’s the first single from the 37-year-old award-wining hip hop rapper in 2020. The all rap- no- hook song is produced by longtime collaborator MikeMillzOn’Em. “No Long Talk” is M.anifest’s verdict on happenings within the music scene in recent times. Filled with sharp bars, punchlines and puns, the “Nowhere Cool” rapper does not mince his words about his craft, state of the music scene and of course, bars that would be construed in more ways than one.
“No Long Talk” is part affirmation of his status as an elite rapper and part expression of thoughts on the many happenings within the Ghanaian hip hop scene. For a couple of weeks, the rap scene has been full of activities – mostly between artists who don’t seem to get along. Feelings had been expressed, responses offered, all through music. Some even called others out for a lyrical contest. Depending on which corner of the auditorium you stand and your affiliation, the reaction may differ. Calls for M.anifest to share his views with his fans during the episodes never materialized, till “No Long Talk” arrived.
The song begins with an anecdote from his famous dad – legal liminary, Tsatsu Tsikata who dabs his son for excelling in his chosen field of trade. “Yes that’s my son
And indeed he’s taken to music/ And I’m very proud of that because I wish I had those kinds of creative skills/The lyrics are tremendous”, he reveals with pride.
M.anifest would plunge into the MikeMillzOn’Em beat, outlining a myriad of thoughts which ranges from his talent as a rapper: “Mama I’m a rapstar/ I got Allahu akbars/My ambition and drive is a luxury ride/ Your own be konko car, you taking shots? bongo bar”.
Goodname 